Hilton Worldwide will introduce 10 new hotels throughout Germany and Austria following a strategic development agreement with Primestar Hospitality. The hotels will join more than 35 properties trading or in development under Hilton Worldwide brands in Germany and Austria.
“Primestar’s market knowledge and strategic growth plans give us an enhanced development platform across core German-speaking countries, and this agreement promises further penetration in markets which together attract more than 150 million overnight stays per year,” said Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide.
The properties will be newly constructed, city-center developments in locations with robust business and leisure demand. Each hotel is expected to deliver a fresh, modern aesthetic, infused with local photography and artwork highlighting each property’s connection to its local area.
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