“Airport Retail Survey and Luxury Trends 2015-2016,” a new report by Conlumino, analyzes prevailing trends in airport retailing and explores how travelers use airport retailing with specific insight on luxury brands and how the dynamics are set to change in 2015-2016.

This report highlights the key factors influencing customer opinion and purchasing patterns, and identifies preferred product categories, favorite airports in terms of retail experience, and popular brands preferred from both duty-free and duty paid airport retail outlets.

Key findings cited in the report include:

• 60 percent of travelers spend 15 min or less per visit to a duty paid airport retail outlet;
• The majority of respondents aged more than 45 years bought magazines and newspapers from airport retail outlets in 2014;
• Respondents incurred significant expenditure on precious jewelry, briefcases, men’s bags, and handbags during their visits to airport retail outlets;
• 92 percent of travelers intend to buy Dior products at an airport departure/duty-free area over the next year (2015);
• Competitive prices and the availability of luxury brands at discounted prices are key factors motivating travelers to purchase at airport retail stores.