Starwood Hotels & Resorts will be rolling out a host of new family programs at more than 300 Le Meridien and Westin properties worldwide. This new outreach is in response to the ever-growing number of internationally traveling families and the needs of traveling children of all ages.

“Today’s family travelers are more active, more global and more socially-connected than ever before, and the way they travel together has changed dramatically,” says Brian Povinelli, global brand leader, Le Meridien and Westin Hotels & Resorts. “In speaking with our most loyal guests, we know that the new dream vacation — for many — looks like an active adventure, exploring new destinations and experiencing a new culture. To help us develop these new family programs, we also zeroed in on insights from our littlest travelers, who will define expectations and inspire the future of family travel.”

Both Starwood brands will feature interactive programs, specialized children’s amenities and spaces and a focus on what they call “the Universal Language of Play.” Westin-branded properties plan to attract child travelers through natural inspiration and a sense of wellbeing, while Le Meridien properties will play off creativity and curiosity using their three key tools — coordinates, culture and cuisine.