Starwood Hotels & Resorts finished 2014 strong with 74 new hotel openings, representing approximately 15,000 rooms in 26 countries, and 175 new hotel management signings, representing a 15 percent increase over the prior year.

“With more than 1,200 hotels in 100 countries, we’re on the frontlines of global change and continue to see increasing demand for innovative, design-led brands, playing to Starwood’s strength,” said Frits van Paasschen, president and CEO, Starwood Hotels & Resorts Worldwide, Inc. “Our nine lifestyle brands continue to attract owners as does our loyalty program, Starwood Preferred Guest, which brings high-value guests to our hotels from around the world, driving more than half of our occupancy on any given night.”

This year, Starwood plans to continue expanding its portfolio around the world with the following milestones: 300^th hotel in Asia Pacific; 150^th hotel in China (with all nine brands represented); 90^th hotel in Africa and the Middle East; 175^th luxury hotel; 750^th upper upscale hotel; and 300^th mid-market hotel.