FX Excursions

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Standard International Sets Sights on Bold European Expansion

by Mary Melnick

Mar 22, 2024

© Tomas1111 | Dreamstime.com

Daily

Standard International, parent company of The Standard Hotels, commits to its goal of global expansion in Europe with three new upcoming projects in Brussels, Lisbon and Dublin.

Set to open in the first half of 2025, The Standard, Brussels hopes to redefine the concept of mixed-use spaces. The Standard, Brussels will find its home within the transformed World Trade Center. The hotel will draw inspiration from the nearby botanical garden, with the ground floor featuring a lobby restaurant and bar. Head up to the rooftop garden and brasserie for a panoramic experience with indoor and outdoor seating for lunch and dinner.

Later in 2025, The Standard brand hits Lisbon. The Standard, Lisbon will seamlessly weave its way into the vibrant destination with flair. The former naval hospital will offer about 172 rooms, as well as new branded residences nestled in the historic town of Alfama. A café experience will offer stunning views of Campo de Santa Clara, a restored pharmacy will hold a lounge and a signature restaurant will offer an unmistakable touch only found at The Standard. Other hot spots include an outdoor pool deck and terrace, and a rooftop cocktail bar featuring panoramic views of the sea.

In 2027, The Standard, Dublin will open as a 200-room property in the Dublin Arch. This mixed-use business and residential project will be Ireland’s most connected and commercial hub.

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