Coury Hospitality announced the opening of The Elmore Hotel, Southlake, Texas’, first boutique hotel. Following an extensive transformation, the new hotel features reimagined interiors, vibrant dining and updated guestrooms.

Rooted in Southern charm, The Elmore is inspired by community, redefining hospitality in Southlake. The social hub for locals and travelers is perfect for guests visiting for business, celebrations or simply a weekend getaway.

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The 175-room hotel takes inspiration from the American Elm tree, a symbol of growth and connection. The hotel serves as a gathering place where moments of connection can casually unfold. Guests can expect a calendar of locally driven experiences to foster community within the hotel and its surrounding neighborhoods. Highlights include afternoon tea; mahjong socials; wellness programs; dragon Pilates by the pool; and immersive offerings like the Rooted in Romance couples getaway and the Sip, Sun and Stay cabana promotion.

The hotel’s signature culinary concept Sagewind features a creative menu highlighting seasonal Texas ingredients, as well as locally inspired cocktails like the Southlake Spritz. At Social Outlaw, the hidden speakeasy, enjoy an intimate night filled with craft cocktails, live music and more. Culinary offerings also include weekly experiences like guided beverage tastings.

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“The Elmore represents our commitment to bringing design-forward, lifestyle hotels to cities across Texas,” said Paul Coury, CEO, Coury Hospitality. “Southlake deserves a property that feels authentic to the city while offering memorable experiences for both guests and locals, a true living room for the community.”