In an effort to provide guests with immersive destination experiences, The Ritz-Carlton launches its latest brand initiative, #RCMemories.

#RCMemories offerings are unique to each The Ritz-Carlton property and range from in-room amenities to cultural experiences to performances.

For example, The Ritz-Carlton, Dove Mountain offers a fireside experience, during which a Dove Mountain ranger entertains guests with local folklore alongside a Native American flautist. At The Ritz-Carlton, Bahrain, a Tree of Life lighting ceremony incorporates lights, lanterns and candles into a celebration of life. A similar ceremony at The Ritz-Carlton, Grand Cayman, takes place each afternoon, with a formal announcement of the daily sunset.

“Today’s luxury traveler wants to connect with their destination in an authentic and meaningful way and #RCMemories gives our guests that opportunity,” said Lisa Holladay, global brand officer, The Ritz-Carlton. “Whether it is by doing sunrise yoga in Bali or listening to a local ranger at The Ritz-Carlton, Dove Mountain, we are providing our guests with a deeper understanding of their location through #RCMemories and these one-of-a-kind cultural experiences.”

Beyond the complimentary #RCMemories opportunities offered, additional paid #RCMemories experiences are available at each property, such as a personal soul purification ritual or market-to-table experience at The Ritz-Carlton, Bali, or a flower arranging workshop at Hotel Arts Barcelona.