Booking.com recently unveiled its Resolution Translator, a tool designed as part of their Best 2016 Ever campaign to help eager travelers stick to their New Year’s resolutions while seeing the world.
Upon visiting the webpage that hosts the translator, potential travelers are asked to type in their New Year’s resolution. With a press of a button, your resolution is paired with an activity and hotels anywhere around the world. While the tool isn’t always serious or spot-on with its recommendations, they are amusing and the tool does a good job of displaying all of the options available through Booking.com’s service. Type in ‘read more,’ as a resolution, and you may receive a suggestion to read more while trying not to get your book wet on the beach in Barcelona. From there, you can choose to view hotels and travel recommendations for Barcelona, or choose to pick another resolution.
“Knowing that the New Year is always a time when people set resolutions of all types — with many inherently linked to travel — we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success. At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world,” says Pepijn Rijvers, chief marketing officer, Booking.com.
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