glh., the London-based global hotel subsidiary of the Singapore-listed GuocoLeisure Group, announced the launch of a new upscale hotel brand, Amba, in London. The brand plans to debut with 2,088 guestrooms across four properties in London by 2014 before expanding to 30 cities in the United Kingdom and internationally in China, the United States and Europe. Situated steps from the city’s most prestigious locations, the properties will be reflagged hotels already owned by glh. with locations in Marble Arch, Tower Bridge, Charing Cross and Buckingham Palace Road. The hotel on Buckingham Palace Road will be the first to open in 2014. “An Amba hotel will combine a fantastic location with genuine warmth, intuitive service and technology to ensure that both business and leisure travelers get the most out of their stay. From booking to check-out, we will endeavor to offer our guests a more personal and authentic service which will leave them feeling refreshed and recharged,” said Colin Roy, chief marketing officer, glh.
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