Langham Hospitality Group launched a new corporate rate program, Optimum, with benefits catered specifically for small-medium enterprises.

“We understand that in today’s dynamic and competitive business environment, SMEs need to strive to maximize and provide optimum value for every dollar spent,” said Simon Manning, vice president of sales and marketing, Langham Hospitality Group. “Langham has specifically created the Optimum Programme to provide these SME businesses that usually do not have the volume to qualify for the preferential rates, can now enjoy benefits and corporates rates when they stay with us.”

The new program offers corporate rates and benefits at all participating Langham Hotels and Resorts for companies occupying 20–50 room nights per year. Benefits include access to exclusive rate offerings across Langham’s portfolio, preferential rates for Langham Club room and suite accommodations, instant enrollment confirmation and exclusive booking code for easy booking, a dedicated sales representative to personally assist with each reservation and special request, airline partner miles accrual and invitations to enjoy exclusive Langham promotions.