Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, introduced Lucy, its new mobile app that allows guests to integrate their personal electronic device into their hotel experience. Lucy acts as a personal hotel assistant by fulfilling requests for services and amenities.

“Our mobile app Lucy, will put guests in the captain’s chair,” said Doug Carrillo, vice president of sales and marketing, Virgin Hotels. “The technology will be smart and intuitive, and light the way to a more immersive experience within the hotel. We can’t wait to build upon the platform as the brand and our guests’ needs grow.”

Before their stay, Lucy enables users to make room reservations as well as digitally check-in. During their stay, guests can use Lucy to adjust the room climate within their guestroom, stream personal content onto televisions, transform their smartphone into a TV remote, contact the concierge and front desk as well as dining outlets, live chat with staff or other guests via the hotel’s chat room and message center, make dining reservations and request services such as in-room dining, housekeeping or additional pillows. Following their stay, Lucy helps guests review their experience and check-out.

Virgin Hotels’ first property opened in Chicago this month, with Nashville following in 2016 and New York in 2017.