JetBlue began serving Truly Hard Seltzer last month, making it the first hard seltzer available to airline passengers. Truly Wild Berry flavor is now available for purchase on JetBlue flights.

“We couldn’t be more excited to be the first hard seltzer available at 35,000 feet and bring refreshment to the skies,” said Lesya Lysyj, chief marketing officer, The Boston Beer Company. “Just like JetBlue, Truly is always looking for ways to innovate, push the status quo and deliver more of what drinkers and customers want, and we can’t think of a better partner for Truly’s first flight.”

“We are constantly listening to our customers and diversifying our inflight offerings to make sure we’re making the products they love on the ground available to them in the skies,” noted Mariya Stoyanova, director of product development, JetBlue. “Bringing Truly Hard Seltzer on board is another fun way to deliver on our promise of providing a preferred customer experience with our partners at The Boston Beer Company.”

Another recent development for the airline is its expansion of in-flight entertainment options. JetBlue is adding popular options from SHOWTIME, Spotify, INSCAPE and PressReader.