The 2020 Summer Olympics draws ever closer and Japan is doing everything in its power to make the country more appealing to visitors in the lead up and aftermath of the games.
Japan Airlines is partnering with Nomura Research Institute and NRI Digital, Ltd., to offer a total of 100,000 seats on domestic flights for international visitors coming to the country. The domestic seats allow passengers to hop on flights and see other regions of Japan they might not have had the opportunity to experience in their primary destination.
The flights on offer fly July–September. When visitor are selected as winners, they are provided with four distinct itineraries with travel ideas. Winners select one of the itineraries and can then fly to the destination for free.
Flights are available out of Tokyo Haneda International Airport, Osaka Itami International Airport and Osaka Kansai Airport.
The summer games kick off July 24 and run through Aug. 9. According to estimates from Japan, more than 600,000 visitors are expected to come witness the games. Japan’s robust train system will help serve the thousands of visitors coming to the country.
The Japan Rail Pass is preparing for the upcoming surge of passengers and even put out a guide to assist locals and visitors planning to attend the games.
The airline has not announced where the itineraries will take visitors, but it is a safe bet the campaign will encourage visitation and growth to some of the country’s smaller tourist destinations.
Do you think Japan Airlines’ plan to give away seats to bolster international tourism will pan out? Are you planning to avoid Japan for the duration of the games, or seek out a space to watch for yourself? Tell us. Email us at letters@globaltravelerusa.com. Please include your full name and location.

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