FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Ellen Bettridge CEO, Uniworld Boutique River Cruises

by mary.melnick

Feb 11, 2021

PHOTO: © UNIWORLD BOUTIQUE RIVER CRUISES

January/February

THE BASICS

Name: Ellen Bettridge
Title: CEO
Company, city: Uniworld Boutique River Cruises; Los Angeles, California
First job: I was a travel agent, fulfilling my dream to combine work with personal passion.
Where to next: As soon as Italy opens to Americans, I will step aboard our reimagined S.S. La Venezia to rediscover one of my favorite destinations.

A LITTLE BIT MORE

What actor or actress would play you in a movie of your life?
Reese Witherspoon, because she’s smart and independent. Apart from acting, she’s a producer and understands the value of developing a terrific team and empowering them to work toward a larger goal.

What would you be doing professionally if you weren’t in your current industry?
Chief People Officer of almost any industry. At my essence, I am a people pleaser and motivator. Extraordinary things can be done when people exceed their own expectations and come together to create something bigger than themselves. Everything we do requires human collaboration and, often, congratulations. I am good at both.

What is your favorite book, movie or television show?
It’s the holiday season, and in the midst of this pandemic it’s a good time to remember how great and lasting Frank Capra’s It’s a Wonderful Life truly is and to be grateful for the blessings of our lives.

What historical figure, dead or alive, would you love to have dinner with?
Having tea with Her Royal Highness Queen Elizabeth II would be extraordinary. She has had a prominent seat at the world’s table for more than 75 years and endured; we both love family, tradition, our jobs and our pets.

THE BUSINESS

What is your most recent project, and what was the inspiration behind it?
We introduced our reimagined S.S. Venezia. The new design led by Uniworld’s artistic directors Toni Tollman and Brian Brennan was inspired by the work of celebrated Italian artist and textile designer Mariano Fortuny, marking the first time designs of the Fortuny company, debuted in 1907, are widely used on a cruise line. Like Uniworld, Fortuny and the company he built prize originality, made possible by artisans deeply committed to their craft. For our guests, this means a setting and style of service wholly immersive in the enduring fascination and magic that is Venice and is born from more than 100 years of experience, a distinguished honor also enjoyed by our parent company, The Travel Corp.

What is your favorite aspect of the job?
I truly love every aspect of bringing the Uniworld experience to life, and so the answer is leadership … setting a standard and achieving something I’m proud to be part of.

What’s the biggest business risk you’ve ever taken?
The biggest risk and best decision of my professional career was leaving the comfort of a job I loved to take on a new role as the creator of experience. At Uniworld, the biggest risk was the introduction of a new brand, U by Uniworld, the first river cruise dedicated to a new generation of active travelers — bringing a new way to experience the world to people who may not imagine river cruising is for them.

Who is someone you admire professionally in the travel indus- try?
I admire Brett Tollmanasaboss, travel visionary and human being. As CEO of The Travel Corp., he continues to build upon a century of travel experience, helping us not only navigate this perilous time but also prepare for the future. He is a fearless leader, committed to sustainability and the power of travel to transform.

AS A TRAVELER

Tell us about a travel nightmare: My husband, his daughter and I decided to travel around Canada after my sister’s wedding, planning to go to Vancouver then Victoria Island, British Columbia. We mixed up the dates and took a ferry to Victoria Island instead and were stuck there. Our reservation in Victoria Island wasn’t until the next night, and the hotel was fully booked. We ended up crammed into a small motel room.

Share a comical travel experience: When my daughters were 3 and 10, I took my family on a work trip to Fort Lauderdale. At a gathering at the bar, I was busy talking with a colleague and my husband was playing pool when my 3-year-old ran for it. She had just been introduced to elevators, so she pressed all the buttons she could reach, which only got her to the fifth of 14 floors. While I frantically searched for her, a woman on the fifth floor called down to report an unattended child calling for her mother. We look back at it as comical, but at the time I was terrified. Thank God she wasn’t taller or we might have lost her for good!

What is your preferred method of travel — planes, trains, automobiles, cruise ships — and why? River cruise, of course! No other experience brings you to the heart of a destination as easily and, on Uniworld, with as much style. It is a great way to discover the world.

What has been the best example of customer service you’ve experienced during your travels? At the Rubens Hotel in London, the general manager overheard me talking to my daughter about how much we wanted to see Hamilton and arranged for us to see the sold-out show in the fifth row the next night.

Read This Next

All Reads on This Topic

Read Them All

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Daily
Mar 24, 2025

Five-Diamond Hotel Emma in Texas Celebrates Decade

Located in what was once a 19th-century brewery, Hotel Emma happily gears up to celebrate a decade of service. Set in historic San Antonio, Texas, the 146-room hotel — ranked a MICHELIN Two-Key property — can be found within the city’s artsy Pearl community on the River Walk.

Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach

Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.

March 2025
Mar 24, 2025

Curling Goes Beyond the Olympics

Who knew throwing a stone or rock down a sheet of ice and sweeping it into position on a target would become so popular? Sure, it is intriguing to watch the techniques curlers use to place a stone in the center of a bull’s-eye, or house, particularly when a teammate starts sweeping the ice to further direct that stone. It takes more skill than just a good throw. Strategy, mental focus, balance and, of course, teamwork, are just the beginning of the curling skills needed to win.

Daily
Mar 24, 2025

What’s New at Mandarin Oriental for 2025

Mandarin Oriental Hotel Group offers travelers exciting things in 2025.

Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive

Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.

Slideshow
Mar 24, 2025

6 Reasons to Put Doha, Qatar, on Your Travel List

It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Doha, Qatar, with us.

Daily
Mar 20, 2025

Lost Empire of Cambodia Now on View at Denver Museum of Nature & Science

Once a formidable empire that seemingly evaporated within the jungles of Southeast Asia, Angkor and its fate remain an enduring mystery. For a limited time, visitors to Denver can catch a firsthand glimpse of its wonders at Denver Museum of Nature & Science’s exhibition of Angkor: The Lost Empire of Cambodia.

Madrid: The Charm of an Authentic City

They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.

March 2025
Mar 20, 2025

Explore Manila’s Mix of Rich History and Contemporary Culture

The Philippine motto in Tagalog is Mahal ang Pilipinas, and it doesn’t take long for travelers to acquiesce. Reasons to “Love the Philippines” include its wide range of experiences, cultures, cuisines, customs, artistry and wildlife. Considered one of the most densely populated city centers in the world, Manila, the capital, remains central to this popular destination. Created by the colonial Spanish government in the 16th century and boasting skyscrapers, trendy restaurants and pulsing nightlife, Manila showcases the old and the new.