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Choice Hotels Announces Major Japan Expansion

by Erich Martin

Oct 24, 2019

© F11photo | Dreamstime.com

eFlyer Lead

Choice Hotels just announced a major expansion into Japan, where more than 30 hotels will be added to the company’s portfolio over the next 14 years.

Choice Hotels International, Inc. signed a 10-year extension of its franchising agreement with Choice Hotels Japan. Before 2033, the company plans to open more than 30 new hotels in the country. Choice Hotels Japan has been the exclusive franchiser of the Comfort brand since 2003. There are currently more than 60 hotels in the company’s portfolio in the country.

The first seven planned properties will open over the next three years in large cities like Kyoto, Matsuyama and Nagoya. By 2025, the brand will operate more than 15,000 rooms in the country.

“International growth is a major focus for us and Japan is one of the world’s fastest-growing travel destinations, so we’re thrilled to increase our presence in this highly sought-after global market,” said Patrick Pacious, president and CEO, Choice Hotels International.

Choice Hotels International has grown with consistency outside of the United States. In the first half of 2019, the brand increased its portfolio of rooms and properties outside of the United States by 5.4 per cent and 4.1 per cent respectively.

When was the last time you travelled to Japan? Did you have an easy time finding a hotel room? Do you believe the recent development surge will leave a surplus of rooms? Tell us. Email us at letters@globaltravelerusa.com. Please include your full name and location.

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