February means a great deal to all of us at Global Traveler, as this was the month we launched the first issue in 2004. At that time, a lot of doubting Thomases wondered whether GT would be just another publication passing in the night or a great success (as we always knew it would be).
As the travel industry finds itself in the midst of the first peak travel season since the beginning of the pandemic, Crowne Plaza® Hotels & Resorts commissioned a survey of more than 1,200 U.S. consumers to learn more about business travel habits, learning 65 percent of Millennials, aged 25–44 years old, and 59 percent of Gen Z, ages 18–24 years old, prefer to work for a company offering frequent travel or flexible blended travel as a perk. Blended travel is the combination of business travel with leisure travel.
This issue marks the start of our ninth year publishing Global Traveler, so I was delighted to learn recently that, in Chinese, the word for “nine” is a homophone for the word for “long-lasting.” How appropriate! Long-lasting applies to Global Traveler in so many ways. We’re still going strong, even in an environment of economic uncertainty. While our staff has grown by leaps and bounds since our February 2004 debut, our original team is still intact (and ever-grateful for the talented professionals who have joined our ranks through the years).