KLM Royal Dutch Airlines recently launched 24/7 social media customer service via its U.S. Facebook page. Support is available 24 hours a days, seven days a week. Customers can reach out via Facebook about general and flight-related inquiries on topics including seat reservations, tickets and baggage. “KLM USA’s new Facebook service perfectly aligns with KLM’s goal to be where our customers are,” said Marnix Fruitema, senior vice president, Air France-KLM North America. “This valuable addition to provide customer support through the USA Facebook page contributes to KLM’s objective of providing the most prompt and exceptional service in the industry.” KLM’s social media strategy focuses on relationship building with its customers and being available for assistance at all times. In addition to Facebook, KLM customers can reach out via KLM’s Twitter or LinkedIn pages. Travelers who send inquiries via social media can anticipate an answer within one hour. — Katie Skrzek, digital director