I traveled to Zurich Tuesday night to attend a press conference for Swiss International Air Line’s new business class seat. I was able to fly over on the Swiss BBJ (Boeing Business Jet), my first experience on an all business class jet, but more on that in an upcoming review of the flight. With just a small amount of time in the city, I was not able to experience much of what Zurich has to offer, but we were lucky enough to stay at the newly reopened Dolder Grand, a truly magnificent hotel that reopened in April 2008 after a four year remodel! I also got a tour of the Zurich Airport with an extra special glimpse at the workings inside the airport tower! But, as I said before, the real reason for the trip was the press conference. SWISS unveiled their new seat – which will begin popping up in the A330s and A340s in spring 2009 – and the revolutionary new seat technology they created in conjunction with Lantal, another Swiss company. The seats have replaced the old foam design with air technology, meaning lighter seats (which means lower fuel costs!) and adjustable comfort levels for the customers. As the presentation was going on, I was wowed by the product, but I couldn’t help wonder why airlines had not thought this up before.  In addition, SWISS recently opened a brand new first, business and Senator lounge in Zurich Airport, which served as the setting of the conference. The press conference really offered a comprehensive look at the new seats and made available representatives from all departments of SWISS and from Lantal. SWISS passengers have a lot to look forward to next spring! -Kimberly Krol, circulation and public relations executive