Pantone recently unveiled its color of the year for 2023. The highly anticipated announcement has become a tradition, each year introducing a new color to represent the coming year. In 2021, Pantone declared 2022 to be the color of Very Peri 17-3938, a blend of purple and blue. For 2023, Pantone’s Color of the Year is Viva magenta 18-1750. A shade from the red family, this color represents a new signal of strength. Brave and fearless, Viva Magenta is rooted in nature and embraces joy and celebration.
While making 2023 travel plans, add these destinations to your list to see Viva Magenta 18-1750 in nature, art, architecture and more.
Shades of magenta and warm desert tones surround visitors when entering the experience-led Habitas AlUla. The resort blends into the region’s background, hidden among canyons and sky-high rock formations. Using locally sourced furniture, Habitas AlUla extends the hues of the desert into each detail, with spurts of magenta found throughout the resort.
From the deep and rich hue of the state’s iconic wine to the magenta sunsets over Flinders Ranges, South Australia offers many opportunities to see Pantone’s Color of the Year in action. With more than 200 wineries within a two-hour drive, experiencing and tasting the legendary wine is a must when in the region.
Stay on the continent and continue your travels to Western Australia to experience even more magenta-inspired trips. Western Australia features one of the most incredible natural phenomena in the world: pink lakes. Hutt Lagoon and Lake Hillier provide gorgeous views of the unique landscape. Hutt Lagoon lies about six hours north of Perth, while Lake Hillier sits further south. Western Australia’s Kimberley wilderness also features pops of Viva Magenta, especially at sunset and sunrise.
Head to the place the name of the color originates in Magenta, Italy. Located outside of Milan, this town earns its reputation as the place where synthetic aniline dye called fuchsine was invented. Visit the town and learn about the history of the color.
Situated in Wickenburg and spanning more than 20,000 acres of High Sonoran Desert, Rancho de Los Callaberos provides sweeping views of a magenta-filled sunset sky. The ranch celebrates its 75th anniversary this year and, to celebrate, welcomes guests to enjoy activities like horseback riding, hot-air balloon rides and Southwestern-style cookouts on the Yucca Flats.
The Flower Fields at Carlsbad Ranch extends across 50 acres, making it one of the most Instagrammable places in the country. Walk through a rainbow of ranunculus flowers situated on the hillside. In spring, Flower Fields hosts special events for visitors of all ages, from teatime in the gardens to yoga classes to dinners. Many sections of Flower Fields erupt into vibrant pinks, reds and magentas for a truly unique and memorable experience.
Copa Airlines is celebrating its 75th anniversary by showcasing a Boeing 737-800 NG in an aircraft livery that harkened back to the airline’s look in the 1990s. During that time, Copa Airlines launched an expansion of their network to become the Hub of the Americas®, changing the way to travel to and connect in our Continent.
Australia's Whitsunday Islands are an unimaginable destination. As many screensavers or wanderlust-worthy documentaries as you may come across of the 74 continental islands off the central coast of Queensland, located within the Great Barrier Reef
The best history and civilization museums curate and display artifacts that reflect the culture in which they were created. If the exhibits draw you in and capture your imagination for a few hours, they have fulfilled their mission. Museums dedicated to human rights, on the other hand, go further, painstakingly developing themed exhibits to encourage critical thinking through depictions of how deeply injustice, corruption and cruelty impacted a society.
Exclusive Sailing with Global Traveler
Many luxury hotels and resorts go big for Valentine’s Day, and this year is no exception. Book a stay at one of these beautiful properties and take advantage of special offers in time for the month of romance.
Discover why Global Traveler readers named Cunard® the Best Large-Ship Cruise Line for seven consecutive years. For a limited time, book your voyage during Cunard’s Explore with More promotion and take advantage of lower fares*, up to $1,200 Onboard Credit†, Free Specialty Dining for Two^, 50% Reduced Deposit††, and more. Choose from an array of exciting journeys, including Transatlantic Crossings and voyages to Alaska, the Caribbean and Canada & New England.
Step into downtown elegance for a romantic getaway at The Wall Street Hotel. Situated in the heart of New York City, the hotel’s Room for a Little Romance offer includes luxury accommodations for two nights, breakfast in bed for two and dinner for two at La Marchande. Dinner at La Marchande features intimate, private seating for an extra special evening.