Avis Car Rental has again been named the top car rental company in the Brand Keys Customer Loyalty Engagement Index. It’s the 17^th consecutive year the company earned the honor.

Avis bested all other brands across four behavioral engagement categories measured by the index, including empathetic customer service; comprehensible pricing discounts and options; convenience, expertise and reputation; and offering a wide range of connected and reliable features.

“We are committed to providing Avis customers with high-quality products and premium service so that renters can focus on the more important aspects of their lives — both personal and professional. When we deliver this stress-free rental experience, it helps our customers be more successful, and their successes are our successes. We are proud to be voted the top car rental company once again,” said Scott Deaver, vice president, Avis, in a statement.

Avis places a big emphasis on customer satisfaction, using multiple feedback systems to deliver a quality experience. The company collects the feedback and makes changes, including recent improvements to the company’s express rental and loyalty program, Avis Preferred.