Starwood Hotels & Resorts’ innovative Aloft brand debuted in downtown Denver in the heart of the city’s Central Business District. Located within walking distance to the Colorado Convention Center, Aloft Denver Downtown offers 140 spacious, loft-like rooms boasting 42-inch LCD televisions and plug & play stations for electronics. Additional facilities include an indoor pool, the brand’s signature W XYZ bar, a 24-hour fitness center and approximately 400 square feet of meeting and event space.
“We are thrilled to open Aloft Denver Downtown offering a design-led aesthetic and innovative music programming in the heart of this booming city,” said Brian McGuinness, global brand leader of specialty select brands, Starwood Hotels & Resorts. “Propelled by tremendous demand in key markets across the globe, Aloft is on track to open its 100th hotel by early next year.”
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