In-flight safety is always at the top of the list of priorities for flight staff. One couple flying Air New Zealand was recently removed from the plane after refusing to review the proper safety materials.

According to reporting by Stuff NZ, a man and woman were removed from a plane at Wellington Airport. The plane made it as far as the taxi phase before returning to the gate. The couple, seated in an emergency aisle, apparently failed to pay attention to the airline’s safety video and also refused to view the safety card in their seats.

Flight staff patiently attempted to get the couple to pay attention. The woman reportedly responded to these attempts by putting her fingers in her ears. Multiple outlets reported another passenger told authorities more passengers would pay attention to the safety videos “if they weren’t ‘Rachel Hunter ice cream ad’ style videos.” The passenger was referring to a series of ads which ran in the early 1990s in New Zealand, featuring supermodel Rachel Hunter eating Trumpet ice cream.

The turnaround and removal of passengers delayed the Auckland-bound flight about 25 minutes.

Airline safety is in the forefront after what seems like a constant stream of problems, from the most recent Aeroflot explosion to the Boeing 737 MAX crashes earlier this year and late last year.

Do you think the behavior of these passengers was acceptable? Tell us. Email us at letters@globaltravelerusa.com. Please include your full name and location.