Online travel booking looks to become more local and efficient with a new collaboration between Agoda and Japan’s largest travel network, JTB Corp. The partnership will expand online sales and distribution of Japanese accommodations.

It has two objectives, according to a statement from Agoda. The objectives — “to refresh Rurubu Travel and JAPANiCAN travel sites, through mutual technology and product collaboration; and expand Japanese accommodation inventory on both Agoda.com and JTB’s sites” — will benefit both organizations.

Agoda’s technology will enhance the aforementioned websites to help them better target the primary audience. The partnership will improve access to Japanese accommodations for domestic and international travellers alike, Agoda said.

“We strive to innovate travel through technology, so we are very excited by the new opportunities this agreement with such a respected partner affords. We will be able to offer Agoda customers previously inaccessible choices of quality accommodation at great prices throughout Japan by accessing JTB’s extensive inventory. Meanwhile, our technology expertise will help JTB to achieve its online travel ambitions for growth more efficiently,” said John Brown, CEO, Agoda.

According to a news release, Agoda and JTB plan to launch updated and refreshed Rurubu Travel and JAPANiCAN websites in late 2019.

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