Southwest Airlines partnered with iHeartRadio to bring free, all-in-one digital music and live streaming radio to passengers, straight from the Southwest in-flight entertainment portal.

The iHeartRadio service allows access to stations across nearly every music genre or passengers may cultivate their own custom station featuring artists and songs they prefer. As part of the collaboration, iHeartRadio also offers special stations created for in-flight use, such as those catered to children or bored passengers.

The amenity is free either through the onboard entertainment portal or on a personal device on more than 690 WiFi-equipped aircraft.

“Our customers and employees are passionate about music,” said Ryan Green, vice president and chief marketing officer, Southwest Airlines. “And for Southwest, music is a part of a larger story — it’s an ongoing investment in enhancing our customers’ travel experiences. Through this partnership with iHeartRadio, we will create the soundtrack to our customers’ journeys as we connect them to what is important in their lives.”

“We continue to expand iHeartRadio’s massive distribution platform to ensure that we are available everywhere our listeners are with the products and services they use most,” added Michele Laven, president of strategic partnerships, iHeartMedia. “We are proud to team up with Southwest Airlines to bring the music, radio stations and on-air personalities people love inflight, continuing to entertain our listeners and Southwest passengers as they travel to their destinations.”