To cater to the rising demand for more flexible vehicle hire and offer customers greater convenience, Hertz grew its portfolio across Europe with more than 80 new downtown branches this year. The new branches are located in Europe’s most important train stations and city centers, including Madrid, Athens, Oslo and Stockholm.

“The nature of travel is changing with people increasingly making impromptu journeys using multiple modes of transport,” said Michel Taride, group president, Hertz International. “We are adapting by expanding across Europe, giving customers more choices and greater access to vehicles where it is most convenient. Madrid’s Puerta de Atocha location, one of our newest branches, is a prime example as it offers passengers the freedom to rent cars as soon as they get off the train, in the heart of one of Europe’s most inspiring cities.”

Set within the Atocha complex, Madrid’s largest railway station and one of the busiest gateways in the Spanish capital, Hertz’s Puerta de Atocha location enables travelers to continue their journey by road within minutes of arrival in anything from an economy hatchback to a luxury Jaguar F-Type Coupe from the Hertz Dream Collection.