Princess Cruises introduced a new on-demand service allowing cruise guests to call a crew member to their exact location to make an in-person assistance request. CrewCall is available on stateroom TVs, as well as the MedallionClass app, leveraging the OceanMedallion wearable to help the crew member locate the guest and be of service.

With the CrewCall Chat feature, guests can text their specific question or request via a smart device to be answered or actioned virtually by the crew. Both of these new features expand the OceanNow digital experience guests utilize to order food, beverage, retail and amenities directly to their location. They are also part of a new array of TrulyTouchless conveniences available when Princess returns to sailing July 25.

“CrewCall significantly expands our MedallionClass service-on-demand capabilities allowing us to deliver high-touch, personalized service that doesn’t interrupt the vacation they are enjoying to find a crew member,” said Jan Swartz, president, Princess Cruises. “It minimizes wait time at our guest services desk while simultaneously improving our responsiveness.”