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British Airways Trialing In-Flight Virtual Reality

by KatieS

Aug 30, 2019

British Airways in flight © Brett Critchley | Dreamstime.com

News

Through the end of the year, travelers in first class on British Airways flights from London (LHR) to New York (JFK) enjoy the opportunity to try the airline’s new virtual reality offering. British Airways is trialing in-flight virtual reality entertainment, providing passengers with a selection of films, documentaries and travel programs in 360-degree formats. Therapeutic programming is also available, created for passengers with a fear of flying.

British Airways is the first U.K. airline to trial the technology, which allows customers to explore a 360-degree environment from their seats. SkyLights provides the VR headsets.

“We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionize in-flight entertainment and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our [first-class] customers,” said Sajida Ismail, head of in-flight product, British Airways.

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