Virgin America is the official airline of Rock the Vote, a non-profit organization which encourages youth to vote and participate politically. As the country approaches election season, passengers on Virgin America flights will be able to easily register to vote using complimentary in-flight WiFi. The airline’s seatback entertainment system will also offer further information on Rock the Vote and its donation platform.

“We’re thrilled to partner with Rock the Vote, which does such important work in engaging and empowering young people to get out the vote. We wanted to make it convenient for any of our flyers who are not yet registered to vote to participate in the democratic process,” said Luanne Calvert, chief marketing officer, Virgin America.

Virgin America will be contributing $25,000 in cash and tickets to Rock the Vote in support of its voter education and engagement programs. Throughout the year, passengers will also see election video content and announcements from Rock the Vote onboard.

“We’re excited to partner with Virgin America, a brand that, like Rock the Vote, was built on a love for music and has been the embodiment of cool with wings. What better way to mark your first time experiencing the important act of registering to vote than by doing it at 35,000 feet,” said Kiki Burger, director of marketing and events, Rock the Vote.