Virgin America is celebrating its milestone of growing its Elevate frequent-flyer loyalty program to 4 million members with a new Flights With Bennies campaign offering up to 2,500 bonus points.
The airline is inviting Elevate members to share their love for the program with family and friends and encourage them to break up with their current loyalty program to enjoy a more “beneficial” relationship with Virgin America. Through March 31, refer up to five friends to the program via email, Facebook or Twitter and earn 500 bonus points for each sign-up.
A member can earn a maximum of 2,500 bonus points — the equivalent of a free flight on Virgin America. Each person referred also scores 500 reward points for just signing up.
“With our award-winning product and guest service, we see that once people try Virgin America they usually stay with us — and we’re seeing a growing number of flyers who will only fly us,” said Stuart Dinnis, director of loyalty, Virgin America. “Flyers appreciate our innovative approach to travel — from our loyalty program to our website to our onboard experience. Now we’re giving them a chance to break up with that old airline that doesn’t treat them well, and instead put the magic back in the flying experience by choosing Virgin America.”
To honor its most loyalty customers, the airline is also commemorating the 4 million-member milestone by naming one of its new Airbus A320 aircraft “Flights with Benefits.”
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