The innovative Aloft brand from Starwood Hotels & Resorts debuted in College Station, Texas, marking its milestone 100^th hotel worldwide. Located less than a mile from the Texas A&M University campus, Aloft College Station is the eighth Aloft hotel in Texas and the first of nine new Aloft hotels slated to open in the state in the next three years.

“Aloft College Station is an ideal fit for this fast-growing area and will appeal to both travelers and locals with its distinctive design aesthetic, dynamic social vibe and live music performances from emerging artists at W XYZ bar,” said Brian McGuinness, senior vice president, specialty select brands, Starwood Hotels & Resorts. “As we cross the 100th hotel milestone globally for the Aloft brand, we look forward to continuing this bullish growth momentum in key destinations worldwide.”

Features include 105 spacious loft-like guestrooms as well as signature brand facilities like an outdoor splash pool, a 24-hour gym, a one-stop gourmet grab-and-go food and beverage area and an W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature music series. For meetings, the property provides 1,500 square feet of flexible event space.