Out of 1000 evaluated cities and towns in Europe, London hotels were scored lowest by travelers, according to hotel comparison site trivago.co.uk.

The website concludes that out of over 1000 European cities, London has the worst reputation among travelers.

The results of the study show that hotels in London and Birmingham have a much lower reputation than hotels based in other European countries and cities. Out of 100 points, London and Birmingham hotels have a collective score of 72.2 and 74.15 respectively. Factors such as room price and hotel quality tend to affect review scores heavily, and this may partly explain why an expensive city such as London might receive lower scores than others. Nevertheless, such price and quality considerations are true for all cities, and in contrast to London and Birmingham, many other cities have significantly better ratings: Berlin has an average score of 78.88, Madrid has a score of 78.35 and Rome is at 77.14. In fact, out of 1000 cities evaluated, the only cities to fare worse than London are the Maltese city of Sliema (71.00) and the small Spanish towns of Lloret del Mar (69.57) and El Arenal (66.78).

London and Birmingham are joined at the bottom of the website’s ranking by major city destinations such as Copenhagen (74.29), Amsterdam (74.42), Paris (74.58) and Geneva (74.88). The hospitality industries of these cities – destinations popular among tourists and business travelers alike – have clearly not impressed the travelers who have stayed there.

Cities that attained favorable hotel ranking in the survey include Dresden (82.32), Krakow (81.09) and the Belgian town of Bruges, whose average hotel rating is 81.03. Other important tourist destinations such as Venice (80.72), Barcelona (79.32), Budapest (80.24), Florence (79.75), and Berlin (78.88) equally demonstrate that cities can achieve excellent hotel reputations despite receiving significant numbers of tourists or business travelers each month.

The study was based on European cities and towns with more than 50 hotels. Taken into consideration were over 28 million reviews, found on trivago and its partner booking sites.

Source: www.trivago.co.uk