Singapore and Japan are celebrating 50 years of diplomatic ties with the signing of a new partnership designed to drive two-way tourism traffic between the two countries and build greater awareness of both popular tourist destinations.
The Japan National Tourism Organisation and Singapore Tourism Board inked a memorandum of cooperation during a ceremony at the Japan Creative Centre in Singapore earlier this month.
The Singapore–Japan 50 partnership will kick off with local food fairs in both countries next month. More than 20 restaurants in Singapore will take part in the Singapore Food Fair held in Japan Feb. 1–March 15, while more than 80 Japanese restaurants will participate in Japanese Restaurant Week in Singapore Feb. 24–March 8.
The partnership is commemorated with a new tourism logo featuring popular cartoon characters Hello Kitty and Dori-tan. The joint logo will be featured in all tourism promotional materials and activities over the course of the new partnership.
Highlights of the partnership include the creation of a Sakura Sling cocktail featuring sake at Raffles Singapore and the hosting of a Japanese flower display at Singapore’s Changi Airport.
Have you visited Singapore and/or Japan recently? How was your experience? Email us. Please include your full name and location with your email.
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