FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

David Cush, General Manager, Virgin America

Oct 1, 2008
2008 / September 2008

Global Traveler: What does Virgin America offer a business traveler in North America?

David Cush: We tailor the airline experience to be individual and flexible. For example, we offer food and drinks on demand, allowing customers to order from their seatbacks. With no carts in the aisle, customers feel free to order what they want, when they want. Other amenities include a large in-flight entertainment selection, offering live TV, Pay-Per-View movies, MP3s, foreign language selections and more. Power ports are located under the seats, and by early 2009 all our planes will be outfitted with onboard Internet — features which will surely be attractive to the business traveler. Virgin America is the closest thing to private air travel that a passenger can experience on a commercial carrier. Another great program is Elevate, our points-based frequent-flyer program with no black-out dates.

GT: Elaborate on Virgin Atlantic’s first-class product.

DC: Our product is truly unique in domestic travel because it offers an international seat. Based on the SWISS Recaro model, the seat has a 55-inch pitch, massage functions and RED entertainment system. Passengers are served hot meals and have a selection of free, first-release movies.

Perhaps most attractive are Virgin America’s fares, which are very low for domestic first class. We offer a superior product for a lower price — our rates top out at $2,500 round-trip. First class has been tremendously successful with a 90 percent load factor. We now offer upgrades on our Web site 24 hours in advance of flights.

GT: What expansion plans or changes do you see for Virgin America?

DC: Naturally, due to the current aviation environment, we are cautious about expansion plans. Our belief is that if we serve our customer, provide a good product and offer the right price, then everything will be okay.

However, I can report that we will not be reducing flights like other U.S. carriers, but adding routes. We are looking at adding Chicago, possibly in late 2008 or early 2009. We are expecting fares and fuels to be balanced by 2010, and then we will follow with more rapid expansion. Ultimately, we are interested in adding Boston, Miami and a good mix of cities that will expand from Los Angeles and San Francisco to the north, south, east and west.

GT: Share with our readers your career in aviation.

DC: Prior to joining the Virgin America team, I was with American Airlines for 22 years. I began in the finance department and held various posts, eventually as the senior vice president of global sales. My tenure with American allowed me to develop my finance, sales and marketing skills and live in Dallas, London, Miami and Argentina.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

#globility

Insta Feed
Daily
May 25, 2022

Princess Cruises Launches All-Inclusive Premier Add-On

Princess Premier, a new add-on recently launched by Princess Cruises, offers cruise-goers unlimited WiFi, premium/top-shelf beverages, photos and more. The new offer builds off the popular Princess Plus add-on to bring guests a more comprehensive bundle and savings of more than 50 percent when all the amenities are purchased separately.

Celebrity is celebrating Spring with 25% off Cruise Fares!

There’s no better time to plan the vacation you’ve been missing. Step aboard with your better half, your friends or the whole family and reconnect, reunite and rejoice with 25 percent off cruise fares for all guests. We’ll also help everyone get there with 25 percent off airfare from 20 major gateways across the country or $100 savings per person on flights from all other gateways when you book your air travel using Flights by Celebrity.*

Daily
May 25, 2022

NoMo SoHo Hotel Launches Nation’s First NFT with Hotel Stay Experience

Recently, NoMo SoHo and its ownership, real estate and investment firm Sapir Corp Ltd., launched a curated NFT program, making NoMo SoHO the first hotel in the United States to offer guests an innovative way to book stays using blockchain technology.

Daily
May 25, 2022

Celebrate the King During Memphis Elvis Week

From Aug. 9 to 17, Graceland in Memphis, Tennessee, will vibrate to the sound of the world’s favorite Elvis Presley tunes as Elvis Week 2022 gets underway. This year’s event will be a fun-filled mashup of tributes, concerts, special events and celebrity appearances, including actress Barbara Eden, who starred with Elvis in the 1960 film Flaming Star and became a household name for her lead role in the long-running television series I Dream of Jeannie.

8 Reasons to Press the Green Button and Visit Ireland

Start planning that long-awaited trip to the island of Ireland. With all travel restrictions now lifted, there has never been a better time to visit.

eFlyer Reviews
May 24, 2022

Brasserie Mon Chou Chou Review

What happens when three of the six French nationals residing in San Antonio get together? If they happen to be from a long line of proud French gourmands from three different regions of the country, they take what they know and make it something proudly Texan, while still adhering to their separate and collective culinary roots. That’s exactly what happened as a result of those three — Executive Chef Laurent Réa of Strasbourg, Philippe Placé of Chartres, and Jérôme Sérot of Lyon — meeting 20 years ago.

eFlyer Lead
May 24, 2022

Travel Edge Releases Travel Trends for 2022

With a network of more than 450 independent luxury advisors, Travel Edge, the North American leader in luxury travel, released a report on its findings for travel trends in 2022. No doubt the pandemic can be blamed as the main culprit behind many of these changing trends in travel, with travelers attempting to regain moments lost over the last two years.

Celebrity Cruises’ Spring Sale

There’s no better time to plan the vacation you’ve been missing. Step aboard with your better half, your friends or the whole family and reconnect, reunite and rejoice with 25 percent off cruise fares for all guests. We’ll also help everyone get there with 25 percent off airfare from 20 major gateways across the country or $100 savings per person on flights from all other gateways when you book your air travel using Flights by Celebrity.*

Daily
May 24, 2022

Nobu Barbuda to Offer One-of-a-Kind Island Experience

Nobu Barbuda is underway in the Caribbean, the newest installation to the Nobu Hospitality portfolio. The Nobu restaurant, all conceived by actor Robert DeNiro, debuted in 2021, and Nobu Barbuda’s first beach club opened this year.