Technology allows people to customize their day-to-day lives and Marriott International believes the travel experience should be no different.

The hotel company teamed with Samsung and Legrand, a global specialist in electrical and digital building infrastructure, to launch an Internet of Things hotel room, or a “smart” hotel room, allowing guests to customize stays in entirely new ways.

The IoT Guestroom Lab, powered by Marriott’s Innovation Lab at corporate headquarters, explores concepts aimed at elevating the guest experience and creating more efficient hotel rooms.

“By teaming with best-in-class partners, we are leveraging mobile and voice-enabled technology to give our guests the ability to set up the room to best meets their needs — whether that is creating the ultimate relaxation environment or one that enables productivity for business travelers,” said Stephanie Linnartz, global chief commercial officer, Marriott International.

The intuitive system allows, for example, a user to ask a virtual assistant for a 6:30 a.m. wake-up call, start a yoga routine on a full-length mirror, request additional housekeeping and start the shower at a desired temperature — all by voice or app.

“At Samsung, we aspire to make life easier and better for our consumers, whether they’re at home or their home away from home,” said James Stansberry, senior vice president and general manager of ARTIK IoT, Samsung Electronics. “From intuitive lighting to voice-activated room controls, we’re delivering customizable, intelligent experiences that make our consumers’ lives more convenient, productive and secure.”

Following the three-month-long IoT Guestroom Lab, Marriott, Samsung and Legrand will analyze feedback to continue innovating with the technology. Consumers will start to see elements of the technology in hotel rooms within five years.