JetBlue unveiled its new Brooklyn Nets-inspired livery. The aircraft, dubbed BK Blue, was designed by a team of New Yorkers and Brooklynites. Various aspects of the borough are seen throughout the design.
The livery is exclusively black and white, with the Brooklyn Nets logo on the tail, as well as the silhouette of the Brooklyn Bridge and Barclays Center on the fuselage. “Spread Love” is written on the underbelly.
“For JetBlue, continuing our partnership with the Brooklyn Nets and Barclays Center was a slam dunk,” said Marty St. George, executive vice president commercial and planning, JetBlue. “Crossing the bridges into Brooklyn, you’ll find that the borough has a distinct personality and some of the most loyal customers and fans around. Our full court press approach makes our unique product offerings like Fly-Fi accessible to customers both in the air and at Barclays Center.”
“JetBlue Airways was one of Barclays Center’s first partners when we opened our arena doors in 2012, and today marks a terrific expansion to our great partnership,” added Brett Yormark, CEO, BSE Global. “A fully branded aircraft that pays homage to Brooklyn and one of its most beloved icons is a fitting statement to make as we enter the next phase of our strategic alliance. JetBlue is committed to providing their customers with the same world-class experience we provide to our guests, and we are excited to work with New York’s hometown airline in new and innovative ways.”
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