JetBlue announced a partnership with the U.S. Fish and Wildlife Service to, along with the help of travelers, combat illegal wildlife trade in the Caribbean. Sea turtles, parrots, iguanas and coral are all facing population decline and possible extinction due to illegal trade.

“Tourism brings 22 million visitors a year to the Caribbean. Degradation of wildlife and biodiversity is a risk to demand for air travel to the region, thus impacting JetBlue. We’ve joined with the U.S. Fish and Wildlife Service to create a large-scale dialogue and action highlighting the numerous ways to travel, eat and shop in the Caribbean, leaving the region stable for future tourism,” said Sophia Mendelsohn, head of sustainability, JetBlue.

As part of the five-year partnership, JetBlue will be employing the use of its seatback TVs to inform consumers about responsible actions they can take while vacationing in the Caribbean.

“The Caribbean is considered to be a wildlife trafficking hotspot. We are thrilled to work with JetBlue to empower travelers and Caribbean residents to reduce demand for illegal wildlife. We are committed to protecting these special places and species, and with the public as our partners, we can support conservation worldwide by asking questions and learning the facts before buying any wildlife or plant product,” said Dan Ashe, service director, U.S. Fish and Wildlife Service.