Crystal Cruises is returning to the air waves with its first TV ad campaign since 2004 to spread the word about its ever growing portfolio of luxury travel experiences. The two 60-second commercials highlight the award-winning ocean voyages and the company’s recently launched Crystal River Cruises.

The current ad placement presents a great opportunity to introduce the Crystal family of experiences to new travelers.

“Our guests are inquisitive, savvy individuals who remain engaged in the current state of affairs, nationally and worldwide, and we see a wonderful opportunity to showcase the wonderful Crystal Experiences that await them beyond the debates of the season,” says Edie Rodriguez, chief executive officer and president, Crystal. “The past year has been packed with firsts for Crystal, as we expand our experiences to meet and exceed the interests of a broader audience of discerning travelers. We are thrilled to share these experiences on a larger platform, and provide a visual glimpse into the internationally acclaimed world of All Things Crystal.”

The Crystal Cruises campaign focuses on the world-class onboard experience travelers receive, honing in on the fine dining, open public spaces, butler service and luxurious spa. The commercial includes sweeping, aerial shots of coveted destinations visited on the ocean voyages like the Northwest Passage and South America.

Crystal River Cruises highlights the elegant amenities that make it the world’s only luxury river cruise line.

Both campaigns underline the all-exclusive brand Crystal emphasizes and embodies the company’s all-inclusive offerings of superlative onboard amenities, exclusive to Crystal.