W Hotels Worldwide electrified Colombia’s luxury hotel scene with the opening of W Bogota, set in the heart of the city steps from the fashionable Usaquen district between the city’s mountains and financial center. The hotel offers 168 guestrooms and suites with décor inspired by the lavish ceremonies of the ancient tribe and rafts that once floated on Lake Guatavita. Venues include W Lounge, the W brand’s modern take on the traditional lobby offering cocktails and music from the resident DJ; Au Room, a nightlife venue set to open early next year; and Market Kitchen, featuring a farm-to-table menu. For meetings, the hotel offers five meeting rooms and more than 7,900 square feet of space. Additional amenities include a fitness center, a spa and indoor pool.

“The opening of W Bogota is a milestone in Colombia’s hotel landscape, setting the stage for a redefined luxury experience in one of the world’s most vibrant destinations,” said Paul James, global brand leader, W Hotels, St. Regis and The Luxury Collection. “As emerging economies expand, so does tourism, and W Bogota’s highly anticipated debut is symbolic of the whims and wishes of today’s more global and interconnected modern travelers.”

W Bogota is the 46^th W Hotel worldwide and third in Latin America, joining W Santiago and W Mexico City.