Over the weekend, I was invited by Tourism Ireland to attend the kick-off dinner and private preview of the Philadelphia Flower Show. The Pennsylvania Horticultural Society heads up the event and festivities, and the show is the largest indoor flower show in the world. It is a wonderful touch of spring, particularly here in the Northeast where we have been pummeled with significant snowfall.

Countries from all over the world show off their best — Brazil, South Africa, Singapore and, of course, Ireland. Tourism Ireland had the area painstakingly planted and decorated with award-winning style. Each year there is a specific theme to the show; this year it was Passport to the World, very fitting for the readers of Global Traveler. In 1997, the theme was Ireland, which was the catalyst for stepping up Tourism Ireland’s involvement.

In attendance was Dara Calleary, minister of labour affairs, who linked the flower show to Ireland’s tourism industry. Tourism represents so much of Ireland’s job market that it is important to focus on anything like the flower show to drive travelers to Ireland. The flower show attracts the right type of individuals, who are interested in history and gardens, which are associated with Ireland, its castles and manor homes.

The Philadelphia Flower Show is deeply rooted in the 183-year history of the Pennsylvania Horticultural Society (PHS). Over the years, members brought their plants to show other members and, eventually, to share with the public. In the 1960s, PHS took over management of the show, also encouraging participation by amateurs, individuals and garden clubs.

With the help of hundreds of volunteers, the show raises significant funds to support PHS’s community greening programs and other civic initiatives in Philadelphia. Philadelphians have more gardens than other cities because the PHS encourages open spaces to be created and turned into places to plant. Additionally, the city hosts the largest in-city park, Fairmount Park, with 9,200 acres.

— Fran Gallagher, publisher and CEO