Avianca recently announced its INSIGNIA business-class experience will be available on flights to and from New York operated by Boeing 787 Dreamliner aircraft, beginning Aug. 4. The service is now available for purchase.

“New York is one of our most iconic routes and a key gateway for connectivity across the Americas. By expanding INSIGNIA within the region, we are taking a decisive step toward offering a differentiated service that places comfort and the customer experience at the center of everything we do,” said Katherine Stradaioli, senior vice president of customer experience, Avianca. “We want every detail of the journey, from the airport experience and opportunities to rest to onboard dining, to reflect our commitment to delivering a memorable service that responds thoughtfully and precisely to what our customers value and expect from us.”

INSIGNIA reflects avianca’s commitment to delivering a product offering exclusivity, comfort, privacy and exceptional service on the ground and in the air. Lie-flat business-class seats recline 180 degrees, and a Mola Sasa amenity kit features Loto del Sur products. Other amenities include a welcome beverage, unlimited snacks, a carefully curated selection of wines and spirits, entertainment on individual seatback screens, and priority service. INSIGNIA travelers can access the dedicated INSIGNIA by avianca check-in at Bogotá (BOG), airport lounges and priority boarding.

INSIGNIA by avianca is also available on flights to and from Europe.

Additionally, Brazilian airline GOL, a member of Abra Group with avianca, began operating three weekly flights between Rio de Janeiro (GIG) and New York July 8 with its INSIGNIA by GOL business-class cabin.