Starwood Hotels & Resorts Worldwide, Inc. announced the debut of its Aloft brand in Panama with the opening of the Aloft Panama. Located close to the downtown area, the property currently offers 139 guestrooms and plans to open an additional 186 guestrooms by 2014 as part of an expansion phase. The hotel also includes an outdoor pool, a bar, a fitness center, food and beverage outlets and 5,800 square feet of meeting and event space. Aloft Panama is Starwood’s fourth Aloft hotel in Latin America, joining the Aloft Cancun, opened in July 2013; Aloft San Jose, Costa Rica, launched in 2012; and Aloft Bogota, opened in 2011. “Aloft’s growth in Latin America over the last two years reflects the appeal of the design-led focus and vibrant social scene among people who travel to the region for business or pleasure,” said Brian McGuinness, senior vice president of specialty select brands for Starwood Hotels & Resorts Worldwide, Inc. “We are excited about Aloft’s continued momentum as we open hotels in important travel markets like Panama.” Starwood expects to open four more hotels in the region, including the Aloft Guadalajara in 2013, Aloft Merida in 2014 and Aloft Montevideo and Aloft Asuncion in 2015. The Aloft brand currently offers more than 75 hotels in 14 countries around the world.

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