Viceroy enters a new era of experiential storytelling with an exciting brand relaunch. The first phase of Viceroy’s global brand relaunch debuted Nov. 13. From the shores of Santa Monica to paradise in Saint Lucia to the urban sophistication of Chicago, Viceroy’s properties around the world will develop into something newer and better.
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The relaunch will position Viceroy as a leading authority in travel, and one championing design, storytelling and intuitive design, all grounded in a commitment to delivering exceptional guest experiences. The relaunch will also see even more innovation across food, beverage and wellness in the months ahead.
New features include revamped digital platforms, capturing the essence of each property’s locale. Unique experiences tailored to each property will also debut, as well as an unveiled collection of new logos and custom “O” emblems.
In addition to these features, the relaunch also introduces an array of new hotels and residences worldwide, beginning with Viceroy at Ombria Algarve, opened Oct. 1.
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