Hilton’s new Tru by Hilton brand expanded into Texas, Virginia and Iowa. The mid-scale properties cater to guests who desire a unique, destination-driven experience. Each property includes a locally inspired mural in the lobby, a Tru-ly local engagement wall and snacks and beverages from regional brands.

“When we first concepted Tru by Hilton, we understood the challenge of delivering a consistent product across a franchise brand while offering that tailored experience our guests are seeking and expecting,” said Alexandra Jaritz, global head, Tru by Hilton. “We know today’s travelers enjoy taking in local sights and activities, so we strive to provide those opportunities both inside and outside of our hotels, from the unique murals in our lobby to local recommendations of things to do and see provided by our team members.”

Tru by Hilton Garland Richardson offers 91 guestrooms in Garland, Texas, with convenient access to the Curtis Culwell Event Center, Richardson Technology Corridor and Hawaiian Falls Water Park. The 106-guestroom Tru by Hilton FarmVille property opened in Farmville, Va., near Longwood University and Hampden-Sydney College. Tru by Hilton Cedar Rapids Westdale offers Cedar Rapids, Iowa, visitors 82 guestrooms and access to shopping and dining at the Westdale Mall Complex.