The Sports Industry Awards returned with a bang last night as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.
While adhering to strict social distancing rules, guests were greeted by a video message and opening speech from Bassam Nawfal, managing director of the event host, Sport360X.
The event, which saw TikTok as title partner, recognized the achievements of individuals, organizations, facilities and campaigns that contributed to the development of sport in the region. Winners were selected by an independent panel of judges, made up of industry experts chosen for their skills and experience within the Middle East sporting industry, as well as some publicly voted categories voted for by fans.
Representatives of TikTok presented a special accolade to social media star Walid Yari for the TikTok Sports Creator Award. The night also saw a number of influencers and media personalities in attendance along with those nominated for awards. This was the first time in SPIA’s eight-year history that a title partner honored a guest with this special individual award. TikTok has been involved in a number of sporting collaborations over the past 12 months and continued its support of the Middle Eastern sporting community by partnering with SPIA for this year’s ceremony.
As a platform, TikTok grew exponentially in the Middle East and its presence was felt at the gala ceremony with the inclusion of a branded photo wall, giant hanging banners, video announcements and award presentations made by TikTok representatives.
© SPIA
The gala ceremony, held at W Hotel, Palm Jumeirah, saw notable wins for Topgolf in the Best Integrated Sports Marketing Campaign of the Year; the gold award in the Best Live Experience at a Professional Sports Event category went to Abu Dhabi F1 Grand Prix, with Mubadala World Tennis Championship picking up the silver award.
Al Jazira Football Club and TikTok were victorious in the Best Sponsorship Collaboration of the Year award. Ultimate Athletics scooped the top gong in the Best Sports Youth Academy or Organisation of the Year category.
Along with TikTok, SPIA 2021 was being supported by YouGov Sport, a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights; Global Traveler as the official media partner; and premium shopping experience provider, Ninjoo.
© SPIA
SPIA 2021 Winners
- Best Sports Brand, Retail or Product Activation of the Year
Gold: Ventum Racing Middle East
Silver: Enduro Supply – On Running Middle East - Best Sports Event Supplier of the Year
Gold: Nielsen Sports Middle East
Silver: 7Production - Sports Business Leader of the Year
Gold: Fleur Castle
Silver: Mehran Rowshan
Bronze: Michelle Kuehn - Best E-Sports Campaign of the Year
Gold: Move to Game – Saudi Sports For All Federation/SAFEIS/Vanguard
Silver: Intel Arabian Cup – Riot Games - Best Recreational Sports Facility of the Year
Gold: Bounce Sports Club
Silver: Basketball Hub Dubai - Best Sports Event of the Year
Gold: Daman World Triathlon Abu Dhabi
Silver: Mubadala World Tennis Championship - Best Integrated Sports Marketing Campaign of the Year
Gold: Topgolf Dubai – Dubai Golf
Silver: FC Barcelona Platinum Credit Card – RAKBANK
Bronze: Ladies First – Golf Saudi/Performance54 - Best Sports F&B Venue of the Year
Gold: The Sailors Restaurant
Silver: McGettigan’s - Best Sports CSR Initiative of the Year
Gold: Ladies First Club – Golf Saudi/Performance54
Silver: Embrace Beirut 5 KM Charity Race – Beirut Marathon Association
Bronze: Gifting Healthcare Frontliners – Skechers - Best Live Experience at a Professional Sports Event
Gold: Abu Dhabi F1 Grand Prix
Silver: Mubadala World Tennis Championship - Best Sports Brand of the Year
Gold: New Balance
Silver: Reebok - Best Sponsorship Collaboration of the Year
Gold: Al Jazira Football Club/TikTok
Silver: Al Masaood Group/Special Olympics World Games Abu Dhabi
Bronze: New Balance/Ultimate Athletics - Best Sports Youth Academy or Organisation of the Year
Gold: Ultimate Athletics
Silver: Zayed Sports City Academy
Bronze: LaLiga Academy - Best Youth Development Project of the Year
Gold: Mubadala Tennis in Schools – Zayed Sports City
Silver: ADNOC Yas in Schools – Yas Marina Circuit - Best Sports Event Organiser of the Year
Gold: High 5 Events
Silver: Twedex - Best E-Sports Tournament of the Year
Gold: eUAEPL – Zawaya Gaming
Silver: Intel Arabian Cup Season 1: League of Legends – Riot Games - Sports Media Personality of the Year
Gold: Mohammed Awaad
Silver: Charbel Krayem
Bronze: Nathalie Mamo - The TikTok Award for Sports Creator
Walid Yari
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
May 3, 2024Tulum, Mexico, Home to New, Seaside Boutique Hotel
The Mexico town of Tulum, about two hours south of Cancún, has experienced gentrification like few other tourism destinations in Mexico.
Sponsored Content
L’Ermitage Beverly Hills: A Discreet Hideaway Awaits
Nestled between the palm-lined boulevards of residential Beverly Hills, L'Ermitage evokes a sense of refined elegance and unparalleled service. This Forbes Five-Star and AAA Five Diamond haven continues to captivate discerning travelers and Angelenos with its unwavering dedication to personalized hospitality.
Daily
May 3, 20247 New Hotels to Stay at in Saudi Arabia This Year
Ever expanding in the realm of tourism, Saudi Arabia redefines hospitality itself with seven new hotels hitting the scene this year. From exclusive beach resorts to remote desert getaways, these hotels should top your Saudi Arabia travel list in 2024.
Daily
May 3, 2024Visit These 5 Sustainable Winemakers in Temecula Valley, California
Temecula Valley in southern California combines traditional winemaking techniques with innovative sustainable practices. Many local wineries focus on soil health, water conservation and biodiversity to produce high-quality grapes and benefit the environment.
Sponsored Content
Travel Tips to Help Protect Your Health and Your Trip
Five Tips to Help Minimize Potential Travel Problems
Daily
May 2, 2024Don’t Miss This Year’s Newport Beach Wine Festival at Balboa Bay Resort
Newport Beach, California, is the place to be over Memorial Day weekend when the 19th Annual Newport Beach Wine Festival kicks off on the grounds of Balboa Bay Resort. Over the course of three days, guests to ticketed events will enjoy live music and exceptional wines, some of which can be savored during the Veuve Clicquot Champagne Brunch and the Justin Winery Limited Release Wine Dinner.
La Coralina Island House Review
eFlyer Reviews
May 1, 2024eFlyer News
May 1, 2024Norwegian Cruise Line Launches 2024 Europe Season
Norwegian Cruise Line officially launched its 2024 Europe travel season. Norwegian Epic’s arrival to its seasonal homeport of Civitavecchia (Rome), Italy, April 19 kicked off the season.
Sponsored Content
Hotel Indigo: The World’s Neighborhood Hotel
Part of the IHG Luxury & Lifestyle portfolio, Hotel Indigo is the world’s neighborhood hotel that celebrates how guests can discover, or rediscover, some of the most inspiring and culturally rich neighborhoods around the world. When staying at a Hotel Indigo hotel, it's not just about visiting a place — it's about being fully immersed in the neighborhood and wanting to take a little bit of it home. When traveling for business, Hotel Indigo offers a unique experience tailored to each location, making it the perfect choice to stay while traveling for work. With IHG Business Edge, travel managers have exclusive access to enticing perks, comprehensive travel metrics and carefully curated educational resources. It also includes a guaranteed discount on both business and personal travel for managers and employees, alongside an automatic upgrade to IHG One Rewards Silver Elite status after the initial IHG Business Edge stay.
eFlyer News
May 1, 2024Rome, Italy, Welcomes art’otel Rome Piazza Sallustio This Year
Lifestyle and art-inspired hotel group art’otel opens its first property in Italy this year. Located in the historic area of Piazza Sallustio, art’otel Rome Piazza Sallustio features 99 guestrooms and suites, a lively bar and restaurant scene, an immersive on-site gallery, and more.
ShareThis