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SPIA 2021 Winners Crowned at Gala Ceremony at W Hotel, Palm Jumeirah

Jun 2, 2021

© SPIA

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The Sports Industry Awards returned with a bang last night as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.

While adhering to strict social distancing rules, guests were greeted by a video message and opening speech from Bassam Nawfal, managing director of the event host, Sport360X.

The event, which saw TikTok as title partner, recognized the achievements of individuals, organizations, facilities and campaigns that contributed to the development of sport in the region. Winners were selected by an independent panel of judges, made up of industry experts chosen for their skills and experience within the Middle East sporting industry, as well as some publicly voted categories voted for by fans.

Representatives of TikTok presented a special accolade to social media star Walid Yari for the TikTok Sports Creator Award. The night also saw a number of influencers and media personalities in attendance along with those nominated for awards. This was the first time in SPIA’s eight-year history that a title partner honored a guest with this special individual award. TikTok has been involved in a number of sporting collaborations over the past 12 months and continued its support of the Middle Eastern sporting community by partnering with SPIA for this year’s ceremony.

As a platform, TikTok grew exponentially in the Middle East and its presence was felt at the gala ceremony with the inclusion of a branded photo wall, giant hanging banners, video announcements and award presentations made by TikTok representatives.

SPIA

© SPIA

The gala ceremony, held at W Hotel, Palm Jumeirah, saw notable wins for Topgolf in the Best Integrated Sports Marketing Campaign of the Year; the gold award in the Best Live Experience at a Professional Sports Event category went to Abu Dhabi F1 Grand Prix, with Mubadala World Tennis Championship picking up the silver award.

Al Jazira Football Club and TikTok were victorious in the Best Sponsorship Collaboration of the Year award. Ultimate Athletics scooped the top gong in the Best Sports Youth Academy or Organisation of the Year category.

Along with TikTok, SPIA 2021 was being supported by YouGov Sport, a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights; Global Traveler as the official media partner; and premium shopping experience provider, Ninjoo.

SPIA

© SPIA

SPIA 2021 Winners

  1. Best Sports Brand, Retail or Product Activation of the Year
    Gold: Ventum Racing Middle East
    Silver: Enduro Supply – On Running Middle East
  2. Best Sports Event Supplier of the Year
    Gold: Nielsen Sports Middle East
    Silver: 7Production
  3. Sports Business Leader of the Year
    Gold: Fleur Castle
    Silver: Mehran Rowshan
    Bronze: Michelle Kuehn
  4. Best E-Sports Campaign of the Year
    Gold: Move to Game – Saudi Sports For All Federation/SAFEIS/Vanguard
    Silver: Intel Arabian Cup – Riot Games
  5. Best Recreational Sports Facility of the Year
    Gold: Bounce Sports Club
    Silver: Basketball Hub Dubai
  6. Best Sports Event of the Year
    Gold: Daman World Triathlon Abu Dhabi
    Silver: Mubadala World Tennis Championship
  7. Best Integrated Sports Marketing Campaign of the Year
    Gold: Topgolf Dubai – Dubai Golf
    Silver: FC Barcelona Platinum Credit Card – RAKBANK
    Bronze: Ladies First – Golf Saudi/Performance54
  8. Best Sports F&B Venue of the Year
    Gold: The Sailors Restaurant
    Silver: McGettigan’s
  9. Best Sports CSR Initiative of the Year
    Gold: Ladies First Club – Golf Saudi/Performance54
    Silver: Embrace Beirut 5 KM Charity Race – Beirut Marathon Association
    Bronze: Gifting Healthcare Frontliners – Skechers
  10. Best Live Experience at a Professional Sports Event
    Gold: Abu Dhabi F1 Grand Prix
    Silver: Mubadala World Tennis Championship
  11. Best Sports Brand of the Year
    Gold: New Balance
    Silver: Reebok
  12. Best Sponsorship Collaboration of the Year
    Gold: Al Jazira Football Club/TikTok
    Silver: Al Masaood Group/Special Olympics World Games Abu Dhabi
    Bronze: New Balance/Ultimate Athletics
  13. Best Sports Youth Academy or Organisation of the Year
    Gold: Ultimate Athletics
    Silver: Zayed Sports City Academy
    Bronze: LaLiga Academy
  14. Best Youth Development Project of the Year
    Gold: Mubadala Tennis in Schools – Zayed Sports City
    Silver: ADNOC Yas in Schools – Yas Marina Circuit
  15. Best Sports Event Organiser of the Year
    Gold: High 5 Events
    Silver: Twedex
  16. Best E-Sports Tournament of the Year
    Gold: eUAEPL – Zawaya Gaming
    Silver: Intel Arabian Cup Season 1: League of Legends – Riot Games
  17. Sports Media Personality of the Year
    Gold: Mohammed Awaad
    Silver: Charbel Krayem
    Bronze: Nathalie Mamo
  18. The TikTok Award for Sports Creator
    Walid Yari

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