Klook and Merlin Entertainment entered into a global strategic partnership to enhance a number of Merlin attractions across Asia.

Klook, a Hong Kong-based travel activities and services booking platform, recently announced the partnership with Great Britain-based Merlin Entertainment, which operates a number of attractions all over the world, including the Coca-Cola London Eye, Little Big City Beijing and Legoland Resorts. The partnership entails marketing promotions, data analytics and information sharing.

“Travelers are more tech-savvy than ever; they do their research before every journey, and are constantly searching for convenient and value-for-money solutions,” said C.S. Soong, general manager, SEA region, Klook. “We are confident that this new collaboration with Merlin will provide overall better experiences for travelers who are visiting Merlin’s many attractions.”

Klook offers guests immediate booking confirmation before and during trips, making sure travellers can indulge in spontaneity confidently. The partnership adds more than 120 Merlin Entertainment attractions to Klook’s portfolio.

“Merlin’s partnership with Klook is an important step in our global strategy. The company is perfectly positioned to help us better engage with travelers in Asia through its industry and consumer insights, rapidly growing consumer base, and convenient mobile platform,” said Susan Ang, Asia marketing director, Merlin Midway Asia.

In addition to instant booking confirmation and joint promotional activities, the partnership represents streamlined access to Merlin’s portfolio by Klook users.

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