The Highland Dallas, the first hotel in Hilton’s new Curio Collection, introduced its new PURE guestrooms, specially-treated to provide the highest purity in air quality with hypoallergenic elements and space-aged cleanliness. For health-conscious guests and their families, PURE room characteristics include air that is completely circulated at least four times per hour, removing 99 percent of impurities; bedding and pillows encased in a protective, hypoallergenic and dust-proof covering; and in-room air purification system.

“Enhancing the guest experience at The Highland Dallas is a top priority and PURE rooms truly raise the bar in terms of comfort and peace of mind,” said David Lemmond, general manager, The Highland Dallas. “Asthma and allergy-sensitive travelers will sleep soundly knowing the quality of the air has been improved for their comfort, and really any of our guests will awake feeling energized in our new PURE guestrooms.”

Located at North Central and Mockingbird lane, The Highland Dallas is a luxury boutique hotel boasting 198 guestrooms and suites as well as its popular exhale Spa, Salon Pompeo and the award-winning cuisine of James Beard-nominated and Bravo’s Top Chef contestant Chef John Tesar at its acclaimed restaurant, Knife.