Hyatt aims to open its first hotel in Iceland in 2022. Plans for the 169-guestroom Hyatt Centric Reykjavik include three dining and drinking outlets, a pop-up rooftop bar, meeting facilities, on-site parking and modern accommodations. The hotel’s location on Reykjavik’s main street is east of the city center and a 40-minute drive from the airport. The building was previously the Icelandic National Broadcasting Service headquarters.

“Over the past year we have spent a great deal of time understanding the Nordic market and getting to know the hotel developers and owners in Iceland. Hyatt Centric Reykjavík will mark the first Hyatt hotel in Iceland, an important milestone for us,” said Peter Norman, senior vice president of development, Hyatt. “Hyatt Centric Reykjavík not only demonstrates our unprecedented growth in the upscale lifestyle segment in Europe, but also our commitment to expand Hyatt’s brand footprint in a market currently dominated by independent, regional players.”

Reitir fasteignafélag hf, an Icelandic real estate company, owns the property.

“We are thrilled to be working alongside Hyatt to bring the first Hyatt hotel to Iceland and the Nordics as a whole. Our experience in the Icelandic market and Hyatt’s unique, personalized approach to development is the perfect combination to develop a distinct offering in the city,” said Guðjón Auðunsson, CEO, Reitir fasteignafélag hf. “With travelers staying in Iceland for an average of five to eight nights all year round, Hyatt Centric Reykjavík will be the ideal base for guests wanting to enjoy a lifestyle hotel whilst taking in the stunning scenery, whether on a hike in summer or while viewing the Northern Lights in winter.”