Accor recently announced a new addition to its network of brands titled the Handwritten Collection. This global portfolio of bespoke hotels offers guests an intimate hotel experience, with already more than 100 Handwritten leads worldwide.

“Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts. Our aim, beyond delivering a truly authentic guest experience, is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity,” said Alex Schellenberger, CMO, Premium, Midscale, Economy Brands, Accor. “The hotels we will feature in Handwritten Collection are those sought out by travelers who appreciate heart-warming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner.”

© Thierry D’Istria

Some Handwritten Collection properties slated to open in the next few months include Hotel Shanghai Sheshan Oriental, Handwritten Collection in Shanghai, China; Wonil Hotel Perth, Handwritten Collection in Perth, Australia; Le Saint Gervais Hotel & Spa, Handwritten Collection in Saint Gervais, France; Sunrise Premium Resort, Handwritten Collection in Hoi An, Vietnam; and Oru Hub Hotel, Handwritten Collection in Tallinn, Estonia.

© Thierry D’Istria

Handwritten Collection expects to reach more than 250 hotels by 2030, with other hotels in the collection spanning places like Paris, Madrid and Bucharest. The recent launch of this collection follows on the heels of Accor’s new Orient Express Silenseas, the largest sailing ship in the world, in partnership with Chantiers de l’Atlantique.