Alaska Airlines announced it will retire the Virgin America name sometime in 2019 – a move Alaska reports is part of a shared vision of the combined carriers.
The combined airline, however, will adopt many of the brand elements Virgin America customers love about the airline, including enhanced in-flight entertainment, mood lighting and music. The stated goal of the brand reconfiguration is to “create a warm and welcoming West Coast-inspired vibe.”
“Our goal from the very beginning of this merger was to become the go-to airline for people on the West Coast, with low fares, convenient flights, a premium product and genuine, caring service,” said Brad Tilden, CEO, Alaska Air Group. “Three months in, we’ve dramatically grown our presence in California and are united behind a new purpose: Creating an airline people love.”
Since the merger of Virgin America and Alaska in December, the airline announced 21 new markets with 25 new daily departures out of San Francisco (SFO), Los Angeles (LAX) and San José (SJC), Calif.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedJune 2025
Jun 7, 2025Escape to Lewes, a Chill Beach Town Where Local Cocktails and Craft Beer Flow Freely
Sandwiched between the Jersey Shore and the tiny state’s on-the-beaten-path beach destinations like Rehoboth, Bethany and Dewey, Lewes is easy to miss. But it’s definitely worth more than a drive by for its calm beaches, oceanfront state park, World War II history ... and liquid culture.
Sponsored Content
Sail Unique with Explora Journeys
SAIL UNIQUE: A New Chapter in Luxury Ocean Travel Imagine a place where modern European elegance meets the rhythm of the sea — where time slows down, and every detail is crafted to inspire connection and quiet indulgence. This is Explora Journeys, the luxury lifestyle ocean brand from MSC Group created to redefine how we explore the world.
Daily
Jun 6, 2025Have a “The Devil Wears Prada”-Inspired Afternoon Tea at This London Hotel
Heading to London with plans to catch a performance of The Devil Wears Prada on stage at Dominion Theatre? Be sure to make reservations for an afternoon tea at The Bloomsbury, perfectly positioned in the theater district. The hotel partnered with Dominion in the conception of a themed afternoon tea and cocktail menu, using the show as inspiration.
Daily
Jun 6, 2025Key West’s Most Exclusive New Retreat Opens for Summer Season
Lunara Bay now accepts bookings for its July 1 opening. The property is the island's largest oceanfront accommodation with 26 luxury waterfront estates, redefining the Key West experience thanks to coastal residence comforts with the elevated service of a 5-star resort.
Sponsored Content
Seoul: Your Next MICE Destination
Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.
Destinations / North America
Jun 6, 2025Take the Family Along for Wilderness Adventures
Imagine waking up in the morning, enjoying breakfast within a rustic lodge and looking out the windows to see grizzly bears scooping live salmon out of the river. That’s just one of the many once-in-a-lifetime tableaux you’re bound to see during a stay within Great Bear Rainforest. Even if you’re visiting for business, you’ll find plenty of pleasure to partake in during your stay; and it’s super family-friendly, so why not bring the whole crew along for the adventure?
eFlyer Reviews
Jun 4, 2025Hyatt Centric Las Olas Review
Today’s Fort Lauderdale is not the one you or your older relatives experienced in college; while beachfront surf shops along Fort Lauderdale Boulevard recall that colorful Spring Break era, Las Olas Boulevard embodies the city’s recent glow-up, particularly after the pandemic. In fact, it was spring 2020 when Hyatt Centric Las Olas opened its doors and played a major role in reshaping and rethinking Fort Lauderdale as a relaxed but lively vacation or business destination.
Sponsored Content
Royal Air Maroc Introduces Groundbreaking Safety Video: A Captivating Invitation to Discover Moroccan Heritage
Royal Air Maroc continues to elevate the passenger experience with the launch of its new in-flight safety video — a cinematic journey that seamlessly blends essential safety instructions with a celebration of Moroccan cultural heritage.
June 2025
Jun 4, 2025Enrich Your Skincare Routine with Luxurious Formulas
The Rich Eye Cream For the discerning eye in every sense, Augustinus Bader’s The Rich Eye Cream is the kind of targeted indulgence that elevates any regimen. The formula is driven by the brand’s patented TFC8 technology, designed to guide key nutrients where your skin needs them most. Wild gentian root extract and a matrikine antiwrinkle complex combine skin-soothing botanicals and advanced peptides to deliver deep hydration and visible firming. Rich but not heavy, it melts in smoothly and wears well under makeup for a refreshed look, from morning meetings to late-night galas. $205.
ShareThis