FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Ellen Bettridge CEO, Uniworld Boutique River Cruises

by mary.melnick

Feb 11, 2021

PHOTO: © UNIWORLD BOUTIQUE RIVER CRUISES

January/February

THE BASICS

Name: Ellen Bettridge
Title: CEO
Company, city: Uniworld Boutique River Cruises; Los Angeles, California
First job: I was a travel agent, fulfilling my dream to combine work with personal passion.
Where to next: As soon as Italy opens to Americans, I will step aboard our reimagined S.S. La Venezia to rediscover one of my favorite destinations.

A LITTLE BIT MORE

What actor or actress would play you in a movie of your life?
Reese Witherspoon, because she’s smart and independent. Apart from acting, she’s a producer and understands the value of developing a terrific team and empowering them to work toward a larger goal.

What would you be doing professionally if you weren’t in your current industry?
Chief People Officer of almost any industry. At my essence, I am a people pleaser and motivator. Extraordinary things can be done when people exceed their own expectations and come together to create something bigger than themselves. Everything we do requires human collaboration and, often, congratulations. I am good at both.

What is your favorite book, movie or television show?
It’s the holiday season, and in the midst of this pandemic it’s a good time to remember how great and lasting Frank Capra’s It’s a Wonderful Life truly is and to be grateful for the blessings of our lives.

What historical figure, dead or alive, would you love to have dinner with?
Having tea with Her Royal Highness Queen Elizabeth II would be extraordinary. She has had a prominent seat at the world’s table for more than 75 years and endured; we both love family, tradition, our jobs and our pets.

THE BUSINESS

What is your most recent project, and what was the inspiration behind it?
We introduced our reimagined S.S. Venezia. The new design led by Uniworld’s artistic directors Toni Tollman and Brian Brennan was inspired by the work of celebrated Italian artist and textile designer Mariano Fortuny, marking the first time designs of the Fortuny company, debuted in 1907, are widely used on a cruise line. Like Uniworld, Fortuny and the company he built prize originality, made possible by artisans deeply committed to their craft. For our guests, this means a setting and style of service wholly immersive in the enduring fascination and magic that is Venice and is born from more than 100 years of experience, a distinguished honor also enjoyed by our parent company, The Travel Corp.

What is your favorite aspect of the job?
I truly love every aspect of bringing the Uniworld experience to life, and so the answer is leadership … setting a standard and achieving something I’m proud to be part of.

What’s the biggest business risk you’ve ever taken?
The biggest risk and best decision of my professional career was leaving the comfort of a job I loved to take on a new role as the creator of experience. At Uniworld, the biggest risk was the introduction of a new brand, U by Uniworld, the first river cruise dedicated to a new generation of active travelers — bringing a new way to experience the world to people who may not imagine river cruising is for them.

Who is someone you admire professionally in the travel indus- try?
I admire Brett Tollmanasaboss, travel visionary and human being. As CEO of The Travel Corp., he continues to build upon a century of travel experience, helping us not only navigate this perilous time but also prepare for the future. He is a fearless leader, committed to sustainability and the power of travel to transform.

AS A TRAVELER

Tell us about a travel nightmare: My husband, his daughter and I decided to travel around Canada after my sister’s wedding, planning to go to Vancouver then Victoria Island, British Columbia. We mixed up the dates and took a ferry to Victoria Island instead and were stuck there. Our reservation in Victoria Island wasn’t until the next night, and the hotel was fully booked. We ended up crammed into a small motel room.

Share a comical travel experience: When my daughters were 3 and 10, I took my family on a work trip to Fort Lauderdale. At a gathering at the bar, I was busy talking with a colleague and my husband was playing pool when my 3-year-old ran for it. She had just been introduced to elevators, so she pressed all the buttons she could reach, which only got her to the fifth of 14 floors. While I frantically searched for her, a woman on the fifth floor called down to report an unattended child calling for her mother. We look back at it as comical, but at the time I was terrified. Thank God she wasn’t taller or we might have lost her for good!

What is your preferred method of travel — planes, trains, automobiles, cruise ships — and why? River cruise, of course! No other experience brings you to the heart of a destination as easily and, on Uniworld, with as much style. It is a great way to discover the world.

What has been the best example of customer service you’ve experienced during your travels? At the Rubens Hotel in London, the general manager overheard me talking to my daughter about how much we wanted to see Hamilton and arranged for us to see the sold-out show in the fifth row the next night.

Read This Next

All Reads on This Topic

Read Them All

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Destinations / North America
May 27, 2025

Plan a Legendary Gathering in Honolulu

Myths and origin stories form a powerful framework for the history of Hawai‘i. Marking the horizon behind Honolulu, the ancient volcanic formation of Lē‘ahi — technically a volcanic tuff cone more commonly known to the world as Diamond Head — provides a constant physical reminder of the tales that shaped the history of this location. While researching legends for my Hawai‘i-based Dark Paradise Mysteries series (Kensington Books), I learned the tale of the demigod Maui, who used his enchanted fishing hook to reach into the sea to heave the Hawaiian islands, including Diamond Head, above the surface of the water.

Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach

Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.

Daily
May 27, 2025

Four Seasons Hotel Philadelphia Introduces Sky Garden Floor

Four Seasons Hotel Philadelphia at Comcast Center recently announced plans for a new Sky Garden floor, set to open in December. With help from architecture firm 1508 London, the new floor will offer a unique experience complementing the hotel’s prestigious reputation.

Daily
May 27, 2025

Go Glamping at This Colorado Ranch This Summer

The snow has melted, the sun is out and fans of the great outdoors gear up for summer camping. Historic Arapahoe Valley Ranch in Granby, Colorado, is a great destination choice. The ranch has a fascinating history involving aviator Charles Lindbergh, who became a close personal friend of former ranch owner and pilot Harry Knight. During his tenure as president of the St. Louis Flying Club, Knight formed a personal friendship with Lindbergh, and went on to build a private airfield at his ranch, used by Lindbergh for his weekend visits to Colorado.

Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive

Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.

Slideshow
May 27, 2025

6 Reasons to Put Wellington, New Zealand, on Your Travel List

It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Wellington, New Zealand, with us.

Daily
May 23, 2025

Up Your RV Game with All-Electric Luxury RV, New Gear

If you’re chomping at the bit to head into the wilderness and set up camp, we’re with you. For a dose of luxury, enjoy an off-grid adventure for up to seven days with the new Pebble Flow. With a sleek, aerodynamic futuristic profile, the Pebble Flow also boasts a dual-motor Active Tow Assist System to allow for pulling with an electric vehicle. Features include lightweight composite and sustainable materials; panoramic windows with a 270-degree view; convertible furnishings; and a modern, minimalist design aesthetic.  The chef-inspired kitchen, silent HVAC system and spa bathroom provide travel comfort, and nature-inspired colors including Sky, Fern, Poppy and Sand add to the overall sense of serenity. Bonus: The Pebble Flow can sight, align and hitch all on its own, while The Pebble App and dual-motor drivetrain let you maneuver, reverse, park and position with ease.

Seoul: Your Next MICE Destination

Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.

May 2025
May 23, 2025

Relax, Rejuvenate and Heal at StolenTime

At the namesake luxury, 5-star all-inclusive resort in Saint Lucia, the concept of “stolen time” used to be reserved for couples escaping to canoodle, reconnect and perhaps rekindle in sumptuous accommodations during a romantic getaway on the lush Caribbean island. But when StolenTime by Rendezvous rebranded in late 2022 to welcome all adult guests and focus more on wellness, the philosophy expanded to encompass self-reflection, personal growth and enrichment. After all, time is our most precious commodity, one that’s finite and too quickly slips through our grasp; we need to find those moments that matter and make them count.